Hi, I’m Callie!

A small town Pennsylvania girl now calling Indiana home after a few years in the Mount Rushmore State; I’m a backroad traveler, county fair fan from way back, and a sucker for a quirky roadside attraction.

Most of all - I am truly, madly, deeply in love with small towns and rural businesses.

Building your marketing and branding around your values will help you connect with your ideal customers on a deeper level and unlock even greater successes in your business.

View fullsize You’ve built your business from the ground up. It has consumed every waking moment and some of the sleeping ones. So why would you hand the reins over to a total stranger to manage your social media without making a solid game plan and esta
View fullsize If you’re churning out content & even paying for ads but nothing seems to convert to sales, try these two simple fixes TODAY and see what changes: 1️⃣ CALL TO ACTION Posting about your product or service and NOT inviting your audience to
View fullsize It’s Monday and you get one free pass on this. Do NOT wait another week to realize you still don’t have any ideas for social media content or key marketing messaging! Here are three simple steps you can easily take THIS WEEK to build a su
View fullsize Some call it the middle of nowhere, we call it the center of everything. Being strategic about your brand story will change how you reach your community and your customers. It will also create a launchpad for the future successes of your business.
View fullsize Grateful for the chance to grow up in it. Happy National Ag Day! 🐮🌽♥️
View fullsize You’re no stranger to hard work. You often think the key to success is just muscling through whatever challenge lies ahead. And usually, you’re right. But the fact is, some things shouldn’t be this hard. You don’t have to
View fullsize If you’ve been thinking about it, “Looking into it”, Talking about it, And Heaven forbid waking up realizing it was a part of your DREAM the night before… Then it is officially time to take ACTION on building your brand and
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View fullsize If you’re okay with struggling to come up with social media content every. single. day… If you’re fine with frantically trying to do everything and be everywhere online but not knowing what’s actually getting you results&hel
View fullsize Some folks are all talk. They know exactly what to say to make a first-time sale but don’t seem to care that everybody who sticks around can clearly see that quality is lacking. The people who always seem focused on making a quick buck inst